Behavioral signals that shape financial decisions.
Finaric surfaces decision pace, risk language, cognitive bias cues, and trust triggers as advisor-ready observations.
Not financial advice. Finaric analyzes communication patterns, not market data. Advisors remain the decision-makers.
The 4 Behavioral Dimensions
Decision Pace
How quickly they move from information to action.
Risk Language
The emotional words they use to describe loss/uncertainty.
Cognitive Bias Cues
Markers of recency bias, anchoring, or overconfidence.
Trust Triggers
Do they buy with logic (data) or emotion (relationship)?
Meet the Archetypes
Finaric classifies clients into proprietary behavioral profiles, giving you a blueprint for how to communicate.
The Guardian
Prioritizes capital preservation and family security. Skeptical of volatility.
The Maverick
Seeks alpha and novel opportunities. Prone to recency bias.
The Architect
Analytical and process-driven. Needs data to bridge the trust gap.
From signals to evidence.
Transparent by design. No black boxes.
Input
Unstructured client data (transcripts, emails).
Analysis
Behavioral dimensions & psychological markers.
Context
Life stage mapping & archetype weighting.
Evidence
Evidence-backed observations and moments.
Evidence-Backed
Every insight is hyperlinked to a specific moment in the client transcript.
Advisor Verified
Human-in-the-loop design. You approve every output before it's final.
Audit-Friendly
Full historical log of why an observation was surfaced for compliance.